Commerce Space

I work primarily in the commerce realm at IPSY, making assets that market directly to our customers. Whether they’re one-off emails talking about new arrivals, or multi-day sale campaigns, they will more likely than not have passed through my hands.

Although I have only attached the emails to this site, each of these emails were accompanied by multiple banners in multiple dimensions across mobile and desktop.

Owned Campaigns: MDS

Some of our campaigns that I primarily handle are Mega Drop Shop, or MDS, and Black Friday/Cyber Monday.

MDS is our biggest sale and revenue maker that happens quarterly over 2 weeks. Over that time, we send around 10 emails and rotate out about 10 different banners. I’ve also seen this campaign through multiple redesigns to make sure we stay on top of market trends and evolutions.

Owned Campaigns: BF/CM

I also tend to handle all of Black Friday and Cyber Monday. The holiday season can get incredibly busy and working here has taught me to be able to keep pace and juggle many different assets at once. It has also strengthened my ability to pivot my design at any given moment and rework in a new direction. Shown below are some of the assets from BF/CM 2024 and BF/CM 2025.