BrandUp: UX Design 2021

 

I was recruited by a company called BrandUp who needed me to help design websites for their customers as a fellow UX designer. I was given an amazing test project where I designed the homepage for a brand that embodies women empowerment.

First Iteration

 

This was my first go at an actual homepage! I learned a lot from this iteration, like trying to upkeep consistency and adding a lot more breathability between screens.

Second Iteration

 

For this iteration, I narrowed my design elements down to just a few, such as the arches and staggered outline copies. I cleaned it up and tried to ease up the flow of the page.

Third Iteration

 

This last iteration is the most similar to the customers vision, with more vibrant colors and consistent Call to Action buttons.

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